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MOJO # 4: LUXURY IS AN EXPERIENCE: How to make any brand more luxurious and easily 3-5x your prices
More importantly, how do you do it without upsetting people or ripping them off?
The answer is: Have a luxury brand.
“Great, Aleana. And how am I supposed to do that?!”
It's actually quite simple. It boils down to love.
Here's what I mean:
First, we have to know that people buy for two main motivations:
1) A pain or a problem to solve, i.e. need.
And/or
2) Something they simply want, i.e. desire.
"NEED" is based on avoidance of pain. It’s running away from something.
"WANT" is based on…
MOJO # 3: BRAND POSITIONING EXERCISE
Brand Positioning helps you hold an irreplaceable spot in your client/customer’s heart and mind.
A Brand Positioning Statement helps you capture this idea so you and everyone on your team can use it to guide your decisions.
Think of it as your North Star.
The goal is to associate your brand with something so uniquely “yours”, that your brand is not only perceived as different from others— it’s practically the only one, and it’s irreplaceable.
To identify your brand’s uniqueness, yo…
MOJO # 2: GET UNSTUCK: How to move forward when your path is unclear
Sometimes it's because the goal is too big and you’ve never done anything like it before. You have lots of unanswered questions.
Other times, you’re still unclear on the end goal itself. And this can be especially frustrating.
That's okay.
MOJO # 1: MAKING DECISIONS IN ALIGNMENT: How to make heart-led decisions you won’t regret
How do you know the difference between heart-led decisions, and irrational, overly emotional decisions?
Here are 3 ways to know for sure