Sometimes all we need is a gentle kick to the peach.

I asked myself this question today: When did you get so serious?

You see, I've been taking this content game way too seriously.

I've been worrying about doing it right. The right topics, that are relevant to my work and helpful to the listener. The right attitude - don't cuss, don't laugh too much, don't have too much fun. It's a business. The right standard. Is it ever good enough?

This led me to publish less. Waaay less. I went from 4+…

If you've ever felt like your social media efforts are a complete waste of time and energy, you're not alone.

In this video, I'll share what I learned about using social media successfully. Not an advanced strategy, the latest trends, or tips to hack the algorithm. Instead, I want to share with you a timeless approach that will work on any platform, now and forever.

The illusion of direct ROI

The common misconception about social media is the belief in a direct return on investment. The f…